Co-Labs is a venture co-laboratory shaping modern luxury brands — blending strategic insight, creative thinking, and true collaboration to unlock distinctive growth.
We shape brands that businesses are proud of.
Our work spans Brand Strategy, Creative Strategy, Strategic Partnerships, and Marketing Advisory, helping organisations unlock clarity, creativity, and commercial growth. Co-Labs is not an agency — it’s a co-laboration. We bring together deep industry knowledge, experience, and a trusted global network to create the most relevant and effective solutions for each client’s ambitions.
Industries
Co-Labs works with leading start-ups and established brands across a diverse range of industries.
Automotive
Property
Maritime
Fashion
Art
Music
Future mobility
Travel
Technology
Health Performance & Wellness
Automotive
Property
Maritime
Fashion
Art
Future Mobility
Music
Travel
Technology
Health Performance & Wellness
Not an Agency. A Co-Laboration.
We’re selective about the brands we partner with — because the best work happens when both sides are invested in the outcome. Our clients come to us with different challenges: lack of coherent brand strategy, launching new products or markets, navigating mergers or business model change, losing relevance, facing profit erosion, inconsistent branding causing customer confusion.
Success, for us, means hearing leaders deliver their brand strategy better than we can — because they own it, believe in it, and live it.”
The Labs
Co-Labs operates across three connected Labs — each designed to unlock brand and business growth from a different angle.
Luxury Lab
Strategic Consultancy for Luxury Brands. Where iconic and emerging brands evolve. We partner with luxury leaders to refine brand strategy, elevate storytelling, and drive innovation — sharpening positioning, enhancing customer experience, and unlocking brand and commercial growth.
Founders Lab
For Start-ups and Growth-Stage Businesses. Where new ventures are forged. We collaborate with visionary founders and c-suite leaders to co-create powerful, scalable brands — from positioning and identity to go-to-market strategy and investor readiness.
Fusion Lab
Strategic Collaborations and Partnerships. Where ideas collide and multiply. We connect brands, talent, and opportunities through brand extension and global partnerships — unlocking mutual value and growth for all parties involved.
Our Expertise
Our team combines strategic consultancy, creative direction, and commercial experience from decades of working with the world’s most respected luxury and emerging brands.
Brand Strategy & Positioning
Brand Architecture & Identity
Creative Direction & Storytelling
Marketing & Communications Strategy
Strategic Partnerships & Collaborations
Go-To-Market & Growth Strategy
Our Story
Matthew Knott Creative Strategy Director
Jessica Craker Brand & Business Strategy Director
Co-Labs was founded by Matthew Knott and Jessica Craker, who bring years of global brand and business experience from some of the world’s most renowned brands — including Rolls-Royce Motor Cars, Harley-Davidson, Porsche, OVO Energy, and Expedia. With expertise spanning startups to established businesses, we’ve honed our skills across diverse industries including future mobility, luxury, property, sports, entertainment, travel, insurance, and finance. Our extensive in-house experience gives us a deep understanding of business challenges and operational intricacies — allowing us to implement proven best practices that drive efficiency and success.
Let’s Shape What’s Next
Whether you’re redefining an icon, launching something new, or seeking fresh relevance, we co-laborate to make it happen.
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